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Meeting of the New Marketing Minds, Part 1
Last week I was fortunate to have attended the New Marketing Summit at Gillette Stadium in Foxboro, Massachusetts. There was certainly no shortage of information and knowledge sharing going on during...
View ArticleMeeting of the New Marketing Minds, Part 3
This is Part 3 of my series of takeaways from the 2008 New Marketing Summit at Gillette Stadium. Part 1 focused on the importance of listening, while Part 2 focused on content creation and becoming...
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Persuasive Picks for the week of 01/25/09
Community Managers Must Deliver ROI: Commandments For Surviving a Recession Jeremiah Owyang provides sound advice to Community Managers on how to step up their game, provide continuing value and (most...
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South by Southwest or Bust!
PerkettPR is heading to Austin, Texas this week to attend one of the most anticipated events of the year – SXSW 2009 Interactive! Heather Mosley (@mosleyppr) and I both served as panel liaisons for...
View Article25 SXSW Attendees Explain Why You Should Attend Next Year…Oh and they did it...
Inspired by Steve Garfield’s video montage “27 People, One Question” I thought it would be fun to do something similar during my trip to SXSW Interactive. Throughout my time there, I had some...
View ArticleDavid Meerman Scott at SXSWi 2009
I ran into David Meerman Scott , author, speaker and marketing strategist during SXSW and asked him a few questions about his newly released book – World Wide Rave and his thoughts around what to look...
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The Anatomy of a Social Media Professional – and Why You Need One
I recently spoke at the Greater Manchester Chamber of Commerce breakfast where I discussed the need for a dedicated social media manager to help strategize, launch and manage a social media program....
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Persuasive Picks for the week of 10/26/09
Top 13 Guidelines for Commenting on Blog Posts Commenting on blogs that are part of your vertical market can be a powerful way to share knowledge with community and build your reputation as an expert...
View ArticlePersuasive Picks for the week of 11/16/09 – Focus on Social Media Guidelines...
Hey B2B marketers: It’s okay to have fun! Marketing strategist and author, David Meerman Scott reminds companies that B2B marketing still means communicating with people and doesn’t need to be boring....
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Persuasive Picks for the week of 02/07/11
Facebook Launches Pages RedesignGet the lowdown on this week’s rollout of Facebook‘s new layout for Pages via this Mashable post from Ben Parr. What does it mean for your brand? Facebook Page...
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Persuasive Picks for the week of 08/15/11
A Tomato Lover’s Guide To B2B Social MediaRenegade CEO Drew Neisser creates a great metaphor between B2B Social Media and growing tomatoes in this entertaining read on Media Post‘s Marketing Daily...
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Persuasive Picks For Week Of 7/1/13
It’s undeniable that social networks are embedded in our daily lives. Business2Community contributor Jeff Bullas thinks is worthwhile to put that in some perspective and see what the social media...
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